Why having a brand is important for your business

Michael McCarthy • Feb 12, 2019

It’s important for every business to have a brand. It’s your identity and builds trust with your target audience. Having a brand means that your business has personality and direction.

In addition to the above, there are 5 reasons why branding is important for your business.

1. Branding Creates Trust

When you present your business in a professional way, customers are more inclined to trust you. Your brand is your first impression so you want there to be branding.

2. Branding Improves Recognition

While your logo should not be the be-all-and-end-all of your branding efforts, you should still put the time and effort into coming up with a professionally-designed, memorable logo. Not only should your logo be memorable, it should give the desired impression of your company so when people see it, they instantly think and feel what you want them to think and feel.

3. Branding Motivates Employees

Anyone can hire employees, but a strong brand can hire motivated employees that are inspired to carry your vision and mission forward. When your brand feels pride, your employees do as well. Having a strong brand is essential for employee morale and productivity.

4. Branding Generates Business

Branding is one of the best ways to get referral or word-of-mouth business. And again, this is why it’s important that your logo, marketing, and reputation work cohesively to form an indelible impression on consumer minds. Think about it, you can’t tell your friend about the amazing car you just bought if you can’t remember the brand!

5. Always Have Your Customer in Mind

Your brand must align itself with your customers’ needs and wants. When starting any branding campaign, always have your customer in mind.

And above all, you want to love your brand. It represents your business and essentially, a part of you. It’s what you stand for. Most businesses have the same branding for at least a few years, so you want to be sure that it’s something you’re proud of.

If you are looking at re-branding, contact us. We can help you design something that will reach your target audience and further!

Printing Now Available to Order

By Michael McCarthy • 28 May, 2020
We are so very excited to offer this new service and have been working behind the scenes for sometime now to get it all ready! Business Cards, Letterheads, Brochures, Flyers, Posters and more can all be ordered direct from our website. If you need any artwork we can also arrange that as well.

Graphic Design Trends for 2019

By Michael McCarthy • 08 Apr, 2019
We’re a quarter of the way through 2019 and there are some definite graphic design trends that we can already see for this year – and for the remaining months. The following 5 graphic design trends are popular for 2019: 1. Open compositions 2. 3D: depth of a new generation 3. Anti-gravity: flying and floating elements 4. Vivid colours and dreamy colour combinations 5. Metallic effect: gold, silver and iridescent We uncover what each of these trends are and we’re excited with the results. Open compositions If you remember, in 2018, designers used to put frames on everything to achieve a ‘finished’ design. Lately, there has been a tendency for open, airy designs that show the whole ‘picture.’ You will see this on websites, where the screens are full-width to create an interactive experience. 3D: depth of a new generation 3D is a technology that is constantly evolving and developing. It’s a development that is allowing graphic designers to create amazing masterpieces that transpire and surprise viewers. Think of some 3D designs that you have seen and how impactful they’ve been. Anti-gravity: flying and floating elements Futuristic vibes are a popular design trend this year. The notion of designs moving and behaving like they are in a non-gravity environment makes people feel free, enlightened and limitless. This design treatment allows people to see a new world where the possibilities are endless. Vivid colours and complimentary combinations Vivid colours are eye-catching and mesmerizing. This trend is something that will always be popular due to its powerful and uplifting nature. When have you been able to look past bright colours on a design – whether that be in traditional marketing, on a website or digital campaign? The key is to ensure that the colour combinations work together! Metallic effect: gold, silver and iridescent Gold never goes out of style and this year, it’s a must-have design treatment. Incorporating metal elements into designs is also popular. These effects are trendy, classy and enchanting. We are embracing the design trends and are always looking for new ways to enhance our creativity. To find out more about design trends and what will work for your business, get in touch with us today.
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